The Board


James Farley

James Farley is a financial advisor with Northwestern Mutual and works with families and businesses to accomplish financial goals others only dream of. When not planning for his clients, he can often be found at a concert venue, restaurant/bar, art gallery, or local diner enjoying his passions (music, food, people, stories, breakfast). Farley is a lifetime Rochester native and founded Farley’s Friends to give back to the community that has given so much to him over the years.

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Jennifer Muniga

Jennifer Muniga is the Executive Director of Cameron Community Ministries in Northwest Rochester’s Lyell-Otis neighborhood. She began her work at Cameron as the Youth Programs Director in 2011 and was named Executive Director in 2013. Jennifer grew up East of Rochester in Wolcott, NY and made Rochester her home in 2006. She graduated from Keuka College with a Degree in Developmental Child Psychology and a Minor in Spanish. She also holds a certificate from St. John Fisher’s Non-Profit Management Program. Prior to her work at Cameron, Jennifer has always worked with children through teaching preschool, working with runaway and homeless youth in the City of Rochester and with Child Protective Services at Bivona Child Advocacy Center. Helping underprivileged children and families in the City of Rochester is her passion.

Jennifer feels strongly about helping Rochester to not only rebuild, but to thrive. In addition to being a member of Farley’s Friends Board of Directors, Jennifer is a member of the Community Advisory Board at WXXI. She is also a member of the Planning Committee of the Council of Agency Executives. Jennifer lives in Penfield and enjoys spending time with family, especially her two children Annaleese and Landen.


Alyssa Belasco

Alyssa Belasco is the Manager of Marketing Events for ITX Corp. She is also a freelance writer for the Democrat and Chronicle’s Rochester Magazine philanthropy column titled The (Doing) Good Life. Alyssa lives in the North Winton Village neighborhood of Rochester with her husband Bill and their 5lb Yorkie, Ollie. Fun Fact: Alyssa is a self-proclaimed stationery supply hoarder.


Kyle Macey

Kyle Macey is a Software Engineering Lead at GitHub and an intersectional activist in the Rochester Community. When not writing code, doing freelance work, or supporting the queer/POC/femme/disabled community he enjoys playing paintball, cooking, traveling, and being a dog dad to his Lab mix Princess Leia. He has been married to his partner in crime, Misty, for 7 years. He tolerates their two cats Gizmo and Gadget for the sake of his beloved bride.

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Liz Chatterton

Liz is a multidimensional creative with an affinity for storytelling and smart problem solving. As a strategist and a writer, she has built brands and created content for organizations including Google, Salesforce, the American Cancer Society, Fisher-Price, and Xerox. 

An avid volunteer, Liz enjoys sharing her time and talents with several nonprofits and causes she’s passionate about. In addition to serving on the Farley's Friends board, she volunteers with Causewave Community Partners, the Alzheimer's Association, the Rochester City School District, and the Women's Foundation of Genesee Valley.

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Kevin is the Branch Manager of Woodforest National Bank and has over 12 years of financial experience. Kevin is a graduate of Monroe Community College and SUNY Oswego with a Business Management/Marketing Degree. In addition to serving on the Farley’s Friends board, Kevin is a board member for RAIHN (Rochester Area Interfaith Housing Network). Kevin is a lifetime Rochester native residing in the Greece/Hilton area with his wife Kristin, and daughter Brooklyn. In his free time Kevin enjoys boating, jet skiing and wishing the Buffalo Bills would just win.